Projects
EdTech Affiliate Interface Redesign
Created affiliate page designs for our affiliate program. This producd a sharp increase in influencer sign ups and course purchases, resulting in significant revenue for the company.
Coaching Program: From Concept through Launch
Based on extensive user interviews with our students, I spearheaded the creation and launch of a coaching program. This coaching program allows students to choose from a database of qualified, industry experts and gain access to free weekly group coaching and affordable one-on-one coaching.
Employer <> Student Matching Database
Created an employer database for students that helped connect graduates to interested employers. This included advanced search functions to help employers quickly find prospects that matched their needs, a board to organize and sort through prospective matches, and a dashboard where they could monitor the interview status of potential candidates and schedule new interviews. This database resulted in a significant increase in our graduates getting hired and increased revenue for the company from employer sign ups.
Experience
Product Designer, CourseCareers
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October 2022 - present
- Increased conversion rates by over 60% within a month with the V1 landing page I designed.
- Achieved a click-through rate 15X the industry average with the LinkedIn Advertising creatives I created. (7.43% CTR vs. 0.39-0.69% average CTR)
- Improved YouTube conversion rates by 43% within the first two weeks by redesigning our video testimonial thumbnails.
- Created a comprehensive design system and branding kit, adding consistency and direction to the startup that did not exist prior.
- Optimized our languishing UI/UX course by reimagining the student experience, redesigning the curriculum, and creating an extensive grading rubric, transforming it into one of our top selling and most successful courses to date.
- Improved influencer signup and affiliate course purchase revenue by creating multiple high-converting affiliate page designs
- Created shareable student profiles that were displayed in our employer database and allowed students to share their experience and skills with interested employers.
- Designed and released a student stories page onto our primary site, showcasing video, written, and linkedin testimonials and links to our social media channels to provide social proof to prospective students.
- Created and launched a graduate portal with a career prep section where graduates could go through a complimentary module filled with instructive video tutorials and a step-by-step checklist designed to help them seamlessly navigate the job hunt process from start to finish.
CourseCareers is an online ed-tech startup that offers affordable online courses in various remote roles. I started at CourseCareers as a junior UX/UI designer hire and was quickly promoted to mid-level UX/UI Designer, then product designer within my first 8 months at the company.
Project Management Intern, Wyoming Wildlife Advocates
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Jan 2020 - September 2021
- Conducted an extensive research project investigating the effects of artificial elk feeding grounds.
- Led and managed a group of interns responsible for helping with the study.
- Drafted an official 20 page petition to end local artificial elk feeding grounds based on the study findings. This petition was sent out to Wyoming government officials as part of WWA鈥檚 efforts to manage the rapid spread of Chronic Wasting Disease (CWD) in Wyoming鈥檚 Cervid population.
Wyoming Wildlife Advocates is a non-profit organization that works to protect and preserve Wyoming's wild legacy and modernize wildlife management across the state.
Project Coordinator, PlanOmatic
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Jan 2020 - September 2021
- Coordinated all photography projects, including improvements, design updates, and recommendations for staging, editing, and marketing.
- Managed scope of work for real estate photography projects, including facilitating house tours and designing packages based on client requirements and goals.
- Liaised with brokers and clients, and communicated updates to all stakeholders, tracking listings from inception to closing, updates, and project changes.
- Organized and maintained the image directory. Edited all images including color balancing and image touch ups.
- Ensured images met requirements for website display including following proper file naming conventions.
A real estate photography company that provides professional photography, interactive floor plans, virtual staging, aerial photography, and digital marketing services to residential real estate agents nationwide.
Education
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Graduate, UI/UX Design
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Certified Associate in Project Management (CAPM庐), Project Management
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Bachelor of Science, Chemistry
Summa Cum Laude